Interviews Interviews were conducted with present and past clients to understand the experience of client engagement during the process of building their guitar. I also interviewed other makers about their involvement with clients and other ways they engage with customers. My interviews revealed it was important for clients to engage because they wanted to feel a strong sense of ownership in the process. The current means of engagement was difficult to control and organize. And the way and types of content they wanted. The importance of ownership in the process aligned with my desire to not just provide goods for my clients but to create an experience centered around a custom bespoke guitar. Before working on my prototype, I conducted a survey through Google Surveys to determine what categories of information would be most useful for my audience. The most surprising findings were that clients wanted more educational content. The why’s and how’s of building their guitar. And, wanted to engage with other clients - to create a community of Wiley Guitarworks customers. To not be siloed and to see what was also being built and share their experiences of not just building a custom guitar but the ultimate experience of playing their guitar.